The Alignify Manifesto

Our beliefs about how teams should work, set goals, and stay aligned.

  1. Vision isn't the problem. Goals are. Most leaders cast vision well. Few define the measurable gap between where things are and where they need to be.
  2. Three goals beat thirty. Focus is the multiplier. A team chasing thirty priorities accomplishes none of them.
  3. Goals belong in one sentence. From X to Y by When and Why. If you can't write it, you can't rally a team around it.
  4. Visibility creates accountability. When everyone can see what you're working on, help arrives faster and coordination improves naturally.
  5. Weekly beats quarterly. A 60-second check-in every week keeps goals alive. A quarterly review on its own does not.
  6. Simple tools win. The tool that gets used is better than the one with more features.

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